Both small and large brands are experiencing success by using the potential of live streaming in their marketing strategy. Live video allows you to establish deep connections with your audience via interactive content that has the ability to increase conversion rates. For many businesses video content outperforms other types of content when it comes to driving conversions. The ability of live streaming to capture the attention of the audience to take actions makes it one of the effective marketing techniques to influence customers online.

Popular video streaming platforms

Facebook live

The social networking giant has its own live streaming feature called Facebook live for its users to share real-time events with followers. Facebook makes it easy to genuinely interact with your audience for better engagement and it also controls the reach of the live broadcast through its news feed. Facebook videos also can be uploaded in the Facebook profile and retrieved any time to repurpose it for future use.


The live video streaming application Periscope started to leverage the supreme power of live video. Since its launch, Periscope is used by brands as an excellent social media functionality to discover events, places and movements. It comes with many interactive features that allow audiences to comment and give the heart to show their interest and appreciation of the event being shared. Acquired by Twitter, Periscope is the ideal platform for businesses to widen their presence in multiple platforms.


With over 150 million active users, Snapchat is a great platform which offers great exposure for your marketing efforts. The application allows businesses to stream short live video sessions and conduct chat and video calls in between to increase user engagement. Successful live videos include giveaways, live events, narrating brand story or introducing brand new products and services to users. As the live content in Snapchat is not saved automatically, it is best for conducting quick engagements with your customers to keep them updated.


Ustream is an end to end video platform for enterprises. It integrates lead generation and software system to build subscriber lists with paid ad opportunities. Ustream serves as an excellent platform for live webinars and training events where in-depth business content is created. Though there are several platforms that let you stream live, each platform comes with its own limitations. Another way to succeed is to do it through your website. If you wonder how to build a live streaming platform, video sharing website script comes handy if you want to create one.


Instagram’s live feature allows users to stream videos to followers to engage in real-time. When any user broadcast a live video, their followers get updates so that they can easily view the live stream. Many businesses are already using it for eCommerce, product marketing, branding, influencer marketing, and lead generation. Instagram live is another excellent way to connect with your audience to drive engagement and make sales. As no professional equipment or studio access is required to create live videos, it is a cost-effective way to produce content to reach out to your customers.


The popular video streaming platform YouTube also launched its new live streaming feature. YouTube’s live streaming allows you to set up a live stream without any additional equipment. It is also possible to live stream YouTube from your camera app. The ability to instantly go-live is a feature most Facebook and Instagram users have long enjoyed and now YouTube also rolled out the same. While YouTube is not live streaming for the first time (it went live by streaming the royal wedding in 2011) making the feature available to all users and creators is the first time.

YouTube also makes its live videos available immediately after the completion of the event and you can upload it right to your channel. Brands can create product videos, foster customer relations by setting up a Q & A session and then have the video posted on the channel for future marketing.

Is YouTube late to the game?

YouTube has offered live streaming capabilities for a long time, but hasn’t either opened it for all to broadcast nor offered a single purpose feature to launch a broadcast straight from the YouTube mobile app. YouTube has recently updated its mobile application with the ability to go live embedded in the app. Maybe it’s a little too late for YouTube, but better late than never.

Benefits of using live streaming videos

The advantages of using live streams for marketing and branding are quite compelling. Customers are looking for different ways to connect with your brand personality and live streaming fulfils this requirement thereby increasing user engagement dramatically. That is why you have to start thinking about how to make a video sharing website to host your videos.

Here are some of the benefits of integrating live streaming features to your marketing strategy.

  • It gives your audience incredible value by sharing informative content like product demo, tutorials, and live events.
  • The chance of customer buying from you after watching a product video is over 85%.
  • Take your audience through what happens behind the stage to explore your brand further.
  • Receive on-the-spot feedback about your products.
  • Gain trust of your followers.
  • Improve customer retention and loyalty.
  • Live video shared over social media generates 200% more shares than pictures or text or even both combined.
  • Live videos are an excellent way to humanize our brand gives customers a good opportunity to connect with you.


If you are looking for new ways to grow your business, consider building a live streaming platform using video sharing website script. Live video streaming is very effective and impactful in a large range of contexts. Businesses can also use live videos to enhance and increase communications with their audience and partners. Using live videos for your branding and marketing can help you stand out from the competitions. It shows your audience that you are tech-savvy business skilled at trying out innovative solutions.

These days almost every social media platform allows you to go live with a button click and makes it much easy and simple. While physical events are limited in many ways, with live streaming, you can invite as many people as you prefer to attend your event virtually. Live streaming basically makes your content accessible to people whom you won’t reach otherwise.