Today the world is interconnected to the degree that has never been seen before. The proliferation of the internet and smartphones have ensured that everyone is always connected with each other. Even basic phones have highly updated features, and almost everyone in the world has access to at least some kind of mobile phone. It is thus essential that business owners also take advantage of this cellular phone revolution and use it to their advantage in their businesses. In this article, you shall learn about the importance of mobile phone marketing to help your business grow more.
Mobile Phone Marketing
Simply put mobile phone marketing is marketing via the customer’s mobile phone. It differs from internet marketing where you would need to create a business website and social media pages, although that would be helpful also. Unlike internet marketing where you would need to send emails and social media content for your users, hoping they would share your content or open your mail and gradually become your clients, mobile phone marketing does not require the use of internet and a basic telephone connection would do. In mobile phone marketing, you are required to go a few steps further than traditional marketing done via landline telephones where you would be required to make only sales calls to potential customers and describe them your products in detail. Following are the modes and the importance of mobile phone marketing:
1. Sending SMSs
You must not only call potential customers but also send them text messages. Text messages are important because a person might always not be free to attend a call. However, a text message can be read later on. So, you would want to communicate via texts also. You can send texts which are short and crisp about specific products or deals and include the helpline number too. Send texts on specific days when you have deals coming up or running deals. This will catch the customer’s attention.
2. Inform about delivery statuses
People may not always be able to check the delivery status of the products they offered. You can send text messages informing customers how far their products have reached and how long it will take them to reach the customers finally. This way customer will be assured that they can track their purchases.
3. No internet required
Many people may not have access to smartphones or afford them. Mobile marketing will help them stay connected to you. They would not have to miss out on special deals or information just because they do not have internet facilities on their phone. They will know that they will receive all crucial notifications on their phone.
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In this date of cut-throat competition in the business world, you must not stay limited to just internet and social media marketing. Think about those people who do not have internet facilities available. Mobile marketing ensures that everyone with a mobile phone can access your business.