Register the year in your calendar; but don’t forget to register the marketing trends in your business list.
Time and again, new implementations have introduced in the market and it’s very crucial to stay updated with all the latest trends. As you must be aware of social media, its the most reliable channel to show you the real face of the market and business world.
In this year, you will come to know the 15 marketing trends of social media and we ensure these will be beneficial for you in all the aspects.
1. Tell your story
By telling a story you can share a good bond with your customers. In this way, all words will bring a client to your side. The storytelling style will benefit your clients instead of your brand.
Firstly, explore the most genuine topic and save your time to share your viewpoint and further post this video on different channels such as Facebook, Instagram, and Twitter. Many people consider financial and insurance topics are boring to discuss so explain the financial advisor marketing services in storytelling pattern.
2. Open to social messaging
In previous years, the marketers had overlooked the messaging apps such as Wechat, Facebook messengers and WhatsApp.
It has been observed that around 1 billion people are active on messages app so, its highly critical to keep these applications under your considerations. It is believed that much of the work has been shared digitally, so why you are ignoring social messaging apps? This year, social messaging apps will impact the brand at greater depth.
3. Live video
The live video is one of the best and genuine track to attract more visitors to your brand. As they feel more touched and can observe the realistic attitude of your brand towards the users.
People feel streaming live videos reflect your behavior towards a client. Even client can analyze your products and services in your tone.
4. Rebuild customer’s trust
Every brand should work harder to earn their client’s trust if they lost it in the previous years. This is not the end of their professional journey. With time and new marketing tools like social platforms, they can stand out from the audience and reconnect with their users.
Make them aware of fake rumors that they have heard earlier. Feed them the features and benefits of your brand so that they give you another opportunity to serve them.
In 2018, the data privacy scandal on Facebook comes out as a serious issue. But transparency appears as the most reliable source to bring the audience’s trust back into the air.
The major problem is people are not trusting social media because of the last unexpected scandal. Therefore, around 81% of Americans expect transparency on social media. With social media monitoring tool, the issues are easy to predict and this tool will help the companies to maintain their communication with users by offering them perfect solutions.
6. Respect towards clients
As you may hear, give respect and take respect! Exactly with this quote, social media is all set to help you in delivering respect to your clients by responding to their complaints and queries.
A client stays in touch with a firm when they get reliable solutions and this new marketing trend will assist you to share a connection with your clients.
7. Type of videos
The short videos are more impressive and creative. In today’s busiest world, nobody has time to spend on videos, they expect everything is clear and understandable in 4 to 5 minutes video. It means you should introduce your products and services in a minimum period.
At the first interaction, a user looks at the time duration of a video and if they find it lengthy they skip and turn to next so according to rule, short, simple and high-quality video is the striking thing in marketing trend.
8. Private groups
For authentic conversations, this year takes a turn to private groups. The recent reports have announced that around 200 million people are members of private groups.
Apart from offering quick response, it supports to engage more and more users to your brand.
Leave the last years back, when LinkedIn is in darkness but this one is the year of LinkedIn. It is under the spotlight because of its silent features.
Meanwhile, huge customers are climbing its ladder to explore the most precious opportunities for them. LinkedIn is another way of marketing and offering you a chance to elaborate your brand on it. Whether you have a small business or big-budget investment, your regular engagement on this platform makes a big difference.
10. Appealing content
The marketers who want to extend their relationship with customers must share an appealing content related to their brand. For this reason, presently many companies start hiring a professional content writer. This will help them to post an attractive plus unique content by following a robust content strategy.
11. Employee advocacy
It is very important for a company to keep their customers aware of your brand. With this aim, presently a new tactic is being followed by marketers and which is to turn their employees to brand advocates. This is a reliable and smart move because this will permit users to keenly observe how things have played behind the screen.
12. Highlight common questions
Generally, when a client tries to connect you they must have some common questions in their minds and they want to know effective solutions to them.
On social posts, you can add general questions related to your brand and at the same add relevant solution to them. It brings the audience to your platform with some spark and trust that you have shown during social posts.
13. Vertical videos
Do you have any clue which pattern is more popular on social channels to watch videos?
This is a quite impressive trend in this year. As we all know around 91% of people are living on a mobile phone. They turn to their social accounts through their smart devices. So to give them mobile-friendly experience, host a vertical video for your brand marketing on social channels.
14. Instagram stories
Add effective filters, emojis, design, and other stuff to create Instagram stories. Make the first visual interaction clear and responsive that forces a user to swipe through content.
15. Mobile-friendly content
To craft a beautiful and interactive impression for your customers, post content for your mobile fans or followers. In recent years, this small device is all grown up to crack the code of desktops and laptops, so create social posts that are easy to read on handsets.
Are you ready to establish your business roots in the market? Social media posts will help you to take pragmatic action for your brand with a modern style.