Managing social media accounts can involve a lot of tasks and responsibilities. With the advent of social media today, a lot of people has harnessed its capabilities for promoting and advertising a variety of products, brands, companies, and even influencers. For these very reasons, social media has, therefore, earned its rightful place in the heart of digital marketing. However, some people may find it challenging to manage several social media accounts at the same time. Learning about effective social media management can help ease these struggles and challenges that people face. This article gives pointers to remember in managing social media accounts and managing it the right way.
Every product, brand, company, or influencer should have a reason for launching itself and should know where it wants to go. Establishing goals is highly critical since this can form the solid foundation of the social media marketing strategies that will be used to promote and advertise your business. Goal-setting can be made easier by being SMART: Specific, Measurable, Achievable, Realistic, and Timely. When you have set your goals, everything else will be easier when you start managing your social media accounts.
Research About Competitors and Customers
Once business goals are established, research should be done next before doing any marketing efforts. Conducting research enables the social media manager to know the business climate in the digital sphere. You can identify who are the competitors of the brand and who are the ideal customers and audiences for your brand. Look at the profile of your competitors and study how they promote their business and engage their customers. For identifying the ideal customers and audiences, you can go back to your established business goals in order to identify the characteristics of customers that you aim to reach out. Having information on these areas can help you in setting up your social media marketing strategies.
Build Marketing Strategies
Being guided with your business goals and using the information from your research, you can now build your marketing strategies. Just like how you set up your business goals, you can be SMART in building your marketing strategies. Part of the marketing strategy is the selection of the social media platform that you will use to promote your business. Some of the available social media platforms are Facebook, Twitter, Instagram, Youtube, and Linkedin among others. The available social media sites have a variety of features and have their own exceptional characteristics that you can use to your advantage in reaching out to your customers and audience. There are considerations before choosing which social media platform to choose, such as bearing in mind the available resources, as well as the target customers and audience. Choosing all of the social media platforms is not the key, but choosing mindfully which social media platform to use is in effectively managing the social media accounts that you will make.
Create and Curate Social Media Profile
Once you have selected your social media platform, creating social media accounts and profile is the next step. Your business goals and marketing strategies should guide you in establishing what kind of impression do you want your target customers and audience, as well as competitors to see. The profile that you will make and curate for your business should be engaging in order to reach out to your customers and audience. Engaging them can be through selected and curated articles, pictures, videos, infographics, and other digital materials. Planning is crucial for this part, since you need the help of everyone involved in the business in forming together ideas on what to post.
Schedule the Content
With curated content right at your fingertips, it should be published and shared to generate and initiate engagement and interactions with your target customers and audience. However, harnessing the power of social media in marketing involves knowing when to keep your customers and audience engaged. Depending on the social media platform that you choose, there are guidelines on when to schedule the curated posts for your business. For example, it is recommended to post twice a day on Facebook, which can either be at 10 AM and 3 PM, or 1 to 4 PM. For Twitter, it is recommended that you post your content around seven times during weekends and around 14 times every weekday. Furthermore, these posts should be up between 12 and 3 PM.
These are just some of the effective ways of managing social media accounts. The process of managing social media accounts effectively is never constant for it is always evolving. The preferences of customers and audiences may change through time with all the new trends in the digital sphere. Never be afraid to test out new strategies, and always have the eagerness to learn from your experience in managing social media accounts to improve. Flexibility can help you in the long run. Best of luck!