Do you want your social media profile to stand out among others? Then make sure your profile has all the key elements we are sharing with you here.
Having a social media profile can help you in whatever endeavor you choose.
Whether it’s to find a job, build a personal brand, or become a leader in your industry, the possibilities are endless.
Social Media Profile Best Practices
Below are some tips for building the perfect social media profile. These can be for both business or personal use.
Who is your Audience?
The most overlooked part when crafting a unique and powerful social media profile is doing research and your homework beforehand.
Many people just stick with a basic profile detailing themselves and what they like. If you want to stand out properly, preliminary research is absolutely imperative.
What is the purpose of this specific social media profile? For Linkedin, it might be finding a job. For Twitter, it might be to engage in the industry. Knowing the purpose and the audience you want to attract will give you much-needed clarity when crafting your social media profile.
Understanding what type of people you want to attract to your profile is important, whether it’s for business or for personal use.
If you want to attract people that you follow, look at who they follow and find similar commonalities. Take those elements and apply them to your profile.
These may be subtle, but it can make or break whether or not you attract the right audience and following.
When it comes to your profile picture, simple is better. While you can have one “casual” picture for a place like Twitter and a “professional” one for Linkedin, having one picture can help you manage it a little bit better.
You can also have a profile picture you can use across all social media profiles, it just depends on what industry you’re in and what connections you’re looking to make.
Look around at what the influencers and the top social media stars are doing and see if you can emulate or break those “rules”.
Believe it or not, people do read social media bios. It can be the deciding factor when it comes to following someone on Twitter or click back to the timeline.
A bio should be a succinct, 1-2 line pitch about who you are, what you do and what you care about. Nothing more. The more simple the better. Bonus points if you can add a little humor (if your brand calls for it).
This is your calling card. Where can people find out more about you? What is the project that you care about the most?
Your social media profile should be a small, compelling window into who you are, and the link or call-to-action should be where they can find out more about you and what you do.
Consistent & Quality Activity
You might have everything set up correctly, but if your last tweet or update was from 2018, no one will pay attention to you.
It’s important to continually stay active, whether it’s sharing relevant content, engaging with people in your industry, or writing out thoughtful pieces.
It doesn’t have to be every day, as long as you update it consistently.
There are also ways to enhance the quality of your posts, whether it’s through writing quality content or using a social media graphic maker to create compelling graphics.
Social Media is Like a Garden
The more time you put into your social media profile, the more rewards you’ll reap in the long run. If you’re interested in more topics on social media, feel free to check out more of our blog posts.