A lot can go into making an event happen, whether you are running an exhibition and need to book stands for visitors to browse or a professional talk and need to arrange speakers that will attract a greater number of attendees. While these aspects will be sure to attract plenty of visitors, it’s the presentation and the technology you use that guarantee your event is memorable and has people talking about it for months afterwards.
If you are looking to plan an event or trying to use feedback from a recent event to improve your future plans, check out the below to get you inspired!
Booking a venue based on occupancy is key but your venue should also be easy to reach from main travel routes, offer plenty of parking space and be nearby or offer accommodation on-site for attendees. There are plenty of excellent venues that offer all these points, so to help make your decision, consider options that offer something unique or popular nearby that will offer your guests something to do while in the area. Venues that utilise interesting spaces, like power stations and museum spaces or have interesting features such as floor to ceiling windows, spectacular views and quaint decor. A great example of a small but interesting venue space that makes use of a converted barn can be found by clicking here.
With your venue decided, it’s time to make sure that your attendees can see what they are doing, while conveying the right mood and leaving them wowed. A day time event with a venue that allows plenty of natural light is ideal but in a large space you’ll still want to ensure every corner, especially around exhibition stands is lit so to prevent accidents. Uplighters and spotlights are a great addition to create atmosphere and using colour psychology you can help influence your attendees. LEDs and light up words are another way of offering easy, visual directions while catching the attention of your guests and providing photo opportunities that are likely to get shared across social media.
Depending on your available budget, the technology you include in your event can be the deciding factor for your guests. Active interactions such as NFC or QR code badges are a great way for attendees to share contact information without having to write or record manually, they are also great for retrieving data for your event. Data such as amount of interactions and the time people in certain job roles spend together can help you with future event planning including allocation of break times and focused audience marketing.
Audio-visual recording of talks provides avenues for sharing material after the event is finished and allows those who were unable to attend to pick up the helpful tips and information shared and encourage further interest in attending a future event.
Audience interaction is another important factor of events and there are plenty of ways to facilitate this during your event through apps and software that allow for live polls that guests can vote on during talks or walking around the exhibition stands.
Make sure to talk about your event across multiple social media platforms both before, during and after and encourage conversations with those that can and can’t attend. Keeping your event in discussion for long after it is finished generates more excitement for your next one and helps to further reach and grow audiences.
With these helpful suggestions in mind you can have the confidence to turn your next event into a memorable time that attendees are eager to share with their friends and colleagues!