With the growing flare for e-commerce, promotional strategies have also evolved into digital and social platforms. Direct marketing somehow feels as ancient now, as the dinosaurs and Mesozoic era does. With social media taking over like a wildfire, it has also gotten deep down in the roots of many businesses and forums. Preferably the latest marketing game, is the promotion of an e-commerce brand, by taking an indirect approach of content writing and converting relevant customers to paying customers. Pinterest is also one of those fastest moving and hot selling social media platform, grown and progressed recently. Pinterest has nearly 291 million monthly active users. According to Statista, 79.5% of Pinterest users are female for the year 2019.
Pinterest buyable pins have been making the rounds, for the past couple of years. With so many users on Pinterest, it is indeed a very considerable route to making successful buyers. The blue-colored buyable pins facilitate Pinterest users to buy directly on Pinterest, the product they desire without ever leaving Pinterest.
Benefits of buyable pins
Buyable pins facilitate not only the user but also the buyers on social media. Whenever something is clicked or liked on Pinterest, customers have a choice to make the purchase easily as a buyable pin which is ready to click on it. When a customer clicks the buyable pin, the customer receives further information to put their card details and the order proceeds. Pinterest will not take anything from your salary, and alongside, you can still work on handling shipping and customer service. In short, buyable pins not only allow customers to discover and buy your products right from Pinterest, but it also improves conversion, which results in an excellent experience of e-commerce.
How to sell on Pinterest?
Pinterest has turned into a marketer’s heaven. 96% of Pinterest users regularly check products and DIY’s on the channel, while 87% of them buy those items that they see. Recent research shows that Pinterest has excelled Instagram in influencing purchasing decisions amongst US users. Since the beginning, when the users started using Pinterest, the user base was a female majority. Pinterest is perfect for streamlining the initial stages of the customers buying experience. It is as good as a scrapbook in a website form, though more diverse, particularly 93% of them plan their decision on the bases of this platform. All the above reasons and demographics are enough to clarify the prospects of selling on Pinterest and several options are available only if you know how to sell on Pinterest.
Here are the few tips for setting up buyable pins on Pinterest for direct or indirect indigenous marketing:
Setting up buyable pins
Buyable pins are currently available only on Pinterest. Although Pinterest offers this facility to a selected group of retail partners in specific countries with US business accounts. However, if any e-Commerce platform is looking for the opportunity to apply and set up the buyable pins, it is necessary to follow the simple steps:
- Create your Pinterest business account to start with or convert your existing personal account to trade.
- Buyable pins guidelines are available online, that needs to be reviewed and can be followed by instructions of selling the selected product.
Once you are all done, be assured that your profile doesn’t go to waste. To achieve the maximum optimization for your business profile, it would be beneficial to take care of the following:
- Use keywords: Pinterest is another type of search engine, just similar to Google. Using keywords will increase Search Engine Optimisation (SEO). Add keywords to your brand name, pinned products, and as well as your profile telling something about your business.
- Add Description: Pinning a product on Pinterest is not enough; description is the most crucial step that should not be ignored or missed whether it’s for the buyers or general visitors.
- Add Hashtags: Hashtags are the oxygen that you provide to your product’s pin. Be as creative and generous as you can in giving the hashtags. Social media is buzzing with hashtags. Go for it!
After you make sure that the above given two factors are in proper working order, you will apply for the buyable pins. Once your application is submitted, you will receive a confirmation email from your ecommerce platform, affirming the current status of your application.
Adding the buyable pins
Once you get the approval for your store online, you’ll be able to start adding the products on Pinterest as pins, through a protected board representing your store somewhat like this (pinterest.com/YourUsername/_products). The dashboard will be hidden and protected from public view. Only you will have access, it but if you don’t see it right away, it might take 3 to 5 days for it to process.
The easiest way to pin your buyable products on your board is to use the safe button provided for browsers.
Although the customers will not see your private board, but your pins are entitled to appear in the search results made by people using Pinterest. It’s essential to use the right selection of pins. It’s not only the buyable pins that you need to have; Pinterest also offers product pins, recipe pins, DIY pins, hairstyle pins, gardening pins, and much more.
According to Pinterest news-room, there are almost one fifty million people around the world using Pinterest every month. People are trying all kinds of ideas, and the diversity of Pinterest for sellers and buyers is making it a more useful tool. Marketeers and e-commerce savvy people are raving about the expanded world-wide selling on social media. It’s just a seller’s dream come true.