The success of your business has a lot to do with the way you promote and market it. After all, the only way you can increase your brand awareness, customer traffic, long-term profit and provide vital information about your products or services is through promoting your business. Therefore, you as an entrepreneur, should not underestimate the power of promoting and advertising your brand to the public.
There are various ways you can use to achieve your business goals. One of those ways is through signage promotion. The use of signage is still among the most cost-effective and powerful ways to market a business even in digital times.
5 reasons why you should use signage to promote your business
1. Makes your business stand out
If you want your business to stand out from the rest, use signage to promote it. Potential clients will be in a better position to locate your business and know more about your business even before they get to hear it from you. Besides, outside signage assists in increasing the popularity of your brand. Anybody passing across your business doesn’t need to be told what you are offering. The products or services you offer should be well displayed on the signage. If that is what they are looking for, they won’t hesitate to get inside to learn more.
2. Different ways to promote
The good thing of using signage to promote your business is that you have the freedom to do it in different ways. Plus, they come in a variety giving you the privilege to choose the one that suits the nature of your business. Today’s signage is not only limited to big signs such as monument signs. If you want simple yet elegant signage, you can have floor decals, neon signs or story walls among other unique signage options.
3. Keeps your customers informed
The best way to pass important information to your customers is through the use of signage. Both interior and exterior signage keeps your valued customers informed at all times. The signage should pass important updates about your business such as new arrivals, promotions, daily updates and much more. Your customers should also know your working hours. You don’t want to disappoint a client who gives you a visit when you are already closed for the day.
4. Grabs attention
You surely want to grab the attention of people passing near your business. Hence, do something that will grab their attention instantly. The best way to do this would be by getting quality exterior signage. It lets people know about your business as they go about their various activities.
5. Cost-effective
While the initial cost of investing in good quality signage may be high, in the long run, it is worth the cost. For instance, if you consider the cost of regular posters and flyers, you will realize they are expensive in the long run. That’s because they are not durable and you will be forced to invest in them every time. But when you get good signage for your business, you can have it for many years to come and you can also re-use it. Overall, it is clear that your business will benefit from signage in different ways for the long term and cut down promotion costs for a long time.
Types of signage to promote your business outside
If you want your business to succeed, then you must look for ways to get it noticed. This way, your business will attract more customers and the sales will rise. Below is different signage you should consider installing in your business.
1. Illuminated signage
Your business could be among the best in the whole world but because not so many people know about its existence, you end up without making a good sale. You could also have invested in fantastic signage with all the necessary information displayed on it perfectly but still, your business remains unnoticed. This happens if you haven’t known the best way to use signage to promote your business.
Illuminated signage comes with many benefits. Apart from enticing potential customers to get inside and drawing the attention of all passersby, it significantly raises the sales and profits of a business. That’s because the illuminated sign is designed in such a way that it will market your business day and night. Thus, enticing more people to visit your shop.
Any company whose goal is to stand out from the crowd should not fail to invest in illuminated signage. For example, businesses such as restaurants, supermarkets, hospitals, petrol stations, cinemas, pharmacies, etc, should have illuminated signs. That’s the only way their businesses can get noticed even during the night.
2. Pylon signage
A pylon sign outside your shop is one of the most powerful forms of advertising your business can have. Whether it contains an LED message centre, neon lighting or illuminated channel letters, pylon signage will religiously market your business 24/7. With pylon sign, a potential client who frequents the location of your business cannot fail to notice it.
The most crucial thing to consider is the signage’s location. Make sure it is located in a place that people can read and understand it. It should also be visible when it is dark or when other businesses signs’ are lighted. In short, it should be noticeable no matter the situation and make the first impression to anyone glancing at it.
3. Custom lighting
When you use a backlit sign on your business, people will get to know more about your business 24/7. Custom lighting ensures you don’t stop informing potential clients about what you have to offer when the night falls.
Furthermore, businesses which operate at night such as bars, hotels, hospitals and petrol stations can use it to let clients know they are open and ready to serve them. You can still use this form of signage if you want to advertise your business even when you have closed. It is a great way to let people know the services they can get from your business, and the hours you operate.
Conclusion
Outdoor signage is vital when it comes to marketing and promoting your business. With the increased competition, you need to do things that make your business stand out from the rest. If you use your choice of signage accordingly, it has the ability to promote your business by exposing it to the public. Don’t be put off by the initial installation cost. Concentrate on the benefits it will bring into your business in the long run.