Having a website or a blog is commonplace nowadays. Most businesses have an online presence and blogging is more popular than ever. Having a website enables you to promote your products or services and creating a blog provides you with the opportunity to easily share your views, thoughts and expertise.

There isn’t much point in having a website if no one is aware it exists. If you have a business website, you need people to view your pages and read about your services. If you run a blog, you need people to read your articles and engage with your content. Here are 5 ways to drive more traffic to your website and increase your online presence.

Search Engine Optimisation

SEO, or Search Engine Optimisation is the process of driving traffic to a website via search engines. Web pages that are on the first page of the search engine results are far more likely to get clicks than web pages that are listed further down. SEO simply helps people find your website when they are searching for anything relevant to what you do. SEO is a powerful way to drive targeted traffic to a website. Being found for relevant search terms can significantly increase the amount of people viewing your site. SEO is an in depth process and a long term strategy but it is one of the best ways to drive more traffic your site.

Social Media

Having a social media strategy in place is a great way to promote your content and increase awareness of your brand or business. With so many different social media platforms available, there are many opportunities to reach new audiences. Regularly sharing your articles to social media means your viewers can click directly through to your site. Including social media sharing buttons on your articles will help encourage other people to share your content with their audiences. The more people you can reach, the more clicks you will get. Using images and videos will make your posts more interesting and creating eye catching social media posts will help you stand out and get noticed.

Create Content

There is no denying the importance of having great content on your website. Regularly adding useful content to your site will provide more opportunity to share your expertise, promote your services and increase engagement and social shares. One of the best ways to get more people viewing your web pages is via content marketing. This involves promoting your content to a specific audience to attract relevant visitors. Producing useful, informative content will help increase your following and attract new visitors.

Know Your Audience

If you want to grow your business or your blog, increasing website views is essential. Having a clearly defined target audience will help you reach the people that are interested in what you do. If you market your website without a clearly defined audience, you are unlikely to get much interest. Write content with your audience in mind, aim to provide information that they will be interested in and promote your content focusing on your specific target market.

Paid Advertising

By paying for online adverts you can reach a large audience and attract more people to your website. When you run a PPC (Pay Per Click) campaign, your ad will be displayed in the search results and you simply pay every time you receive a click through to your site. PPC is a great way to generate targeted traffic in a short amount of time. Social media advertising is also a useful way to drive traffic to your web pages. Facebook, Twitter, LinkedIn and YouTube all have advertising options to help you reach more people and grow your audience.