The continued popularity and advancements in online technology means that businesses cannot overlook the importance of digital marketing. Being online nowadays means businesses can gain visibility, connect, and engage with potential customers. Digital marketing enables businesses to come up with strategies and be able to assess what works for them or does not in real time. This allows them to make informed decisions on how they can best grow their brands. However, going through this data and trying to analyse it to make sense of it and plan for the future is not an easy undertaking. This is why it is important to take advantage of tried and tested digital marketing tools to save time and maintain your sanity. Here are some of the tools you can use for your digital marketing needs.

Email marketing tools

When it comes to Return on Investment (ROI), email marketing is one of the most effective digital marketing strategies. Businesses offer their visitors an option to sign up and subscribe to their websites, which then allows businesses to communicate and advertise their brand. To create effective email marketing campaigns, businesses can rely on tools such as Iterable and MailChimp to build, automate, and offer analytics on their email marketing campaigns.

Content marketing tools

To be able to attract new customers and retain existing ones, you will need create unique and regular content. One way to attract customers is through use of engaging images. You can choose from the various image creation tools, some which are paid for, or some free ones such as Gimp or Canva.

Content curation tools

In order to keep your customers interested, you will need to fill your content calendar and ensure there is something unique in the posts you create. One such tool you can use is a Shopify visual merchandising tools. It allows business to organize and plan for campaigns, promotions, and other content.

Website analytics tool

It is important to gauge the impact the digital marketing strategies you use are performing. One way to do this is using analytics tools. These tools will provide metrics on how customers are engaging with your content, and helps marketers in optimizing their campaigns. Some of the popular analytics tools include Google Analytics that tracks web traffic, and social media analytics tools such as Twitter Analytics and Facebook Insights.

Customer service tools

To build trust and confidence with your customer base, you will need to ensure efficient and seamless communication. Customers may sometimes want to reach out to retailers to make inquiries or complaints about your brand. If there are no efficient customer service tools, your brand is likely to suffer. This is why it is important to invest in customer service tools as a way to streamline communication between you and your customers. Some of the communication channels you can open for your customers include telephone, email, or social media messages. In addition, LiveChat has emerged as a popular tool that facilitates conversations with visitors coming to your site.