In today’s competitive world, retailers need the right tools to enhance customer experiences inside and outside the store. Thus, digital billboards are increasing in demand and are considered a great way to capture attention, increase brand awareness, and drive sales. Nearly 70% of American consumers recall a brand by viewing a digital billboard in a public place, as per Arbitron.

As per a market research report in 2016, the worldwide digital billboard market is forecasted to reach $27.34 billion in 2022. It is an effective way to promote retail business, increase the in-store traffic, and streamline the average customer purchase journey.

Here are some of the factors which you need to consider while choosing the right billboards for your retail store:

What Is The Purpose Of Choosing The Billboard?

Digital billboards are valuable in various forms and styles. To choose the right one for your business, decide its purpose first. What type of content will you show? How will customers use it?

Digital billboards can be helpful to catch the eyes of potential customers with dynamic content. Video, text, and images with movement will help you draw more traffic than a static poster.

Even touchscreen kiosks can help a potential customer explore your catalog. Furthermore, when customers have to wait in your store, digital billboards can improve their in-store experience by displaying various tips and trends.

Once you define your purpose, work with an experienced provider to help you choose the model with the features and functionality you need.

Should You Choose An Indoor Or Outdoor Digital Billboard?

Another important thing to keep in mind is whether you’ll use a billboard indoor or outdoor. Outdoor screens are also called DOOH (Digital out of home) and have to resist sunlight. It includes ultraviolet and infrared rays, which can cause heat damage. In this situation, you will need digital billboards with a high-brightness display and a wide viewing angle.

You can also use the matte display to reduce glaring and reflection in outdoor and semi-outdoor areas. Sometimes, you also need a tough construction that can resist dust, dirt, and moisture.

How Many Hours Each Day Will It Be In Operation?

An in-store kiosk or wall display may only require regular store hours, but digital billboards will be durable for long, continual operations. If you want to run your ad 24*7, choose the one designed to avoid the need for regular maintenance such as cooling system filter charges.

What Screen Size, Type, And Resolution Does The Application Require?

There are various screen types available to choose from:

  • Video walls come in large screens with multiple connected panels.
  • Touch displays allow customers to navigate a range of relevant content without any interference seamlessly.
  • Standalones come with a single screen in various sizes varying from POS displays to touch screen kiosks and dressing room mirror displays.

The ideal screen size will depend on its function and location. Furthermore, consider the viewing distance- how far your customer is from the screen might affect both screen size and resolution. Closer distances can be useful for small screens. The longer the distance, the more effective it will be for your customers.

Reaching Out To the Right Vendor

Today, there are many players in the market, ranging from the most expensive to the cheapest one that can cater to your needs. If you need a large-scale digital billboard, you might need to contact a vendor who has vast experience handling this sort of work and can simultaneously support multiple screens.


Digital billboards are considered to be an investment. The display you choose should be reliable and have less to no downtime. You do not want your customers to walk down the store and see a black screen because the signal is down.

What Sort Of Software Integration Will Be Needed?

Last but not least, how will you be transmitting your digital content to your required billboard? Will you require a digital media player in the form of plug-and-play functionality? Or is there a built-in player monitor? There are some displays available in the market which allows wireless transmission of content.

Make sure you choose the software, player, and screen which are compatible.

Final Thoughts

Choosing the right digital billboard for your business will require extra effort, research, and thought, but once you get the ideal billboard, it will be worth the effort.

You can use digital billboards to inform, entertain, and engage your customers and build brand awareness. Reach out to your audience effectively and profitably with a digital billboard.