Coffee makes the world go round and about. In the words of the iconic Jackie Chan – “Coffee is a language in itself”. It is a brewed drink prepared from roasting harvested coffee beans to varying degrees for required flavour. There are several ways to prepare coffee and one which has been quickly gaining traction over the last decade is – coffee pod.
The coffee making equivalent of a tea bag – covered in an aluminium foil and fitted in a small cup that can hold around 7 grams of grounded coffee. You may drink coffee by the gallon and perhaps may have used it frequently but there are some secrets about coffee pods that you might not know.
Here are 7 secrets about coffee pods you never knew:
1. Coffee Pod market is booming
With the coffee pods and capsules market predicted to record a CAGR (Compound Annual Growth Rate) of 7.1% during the forecasted period of 2019 – 2024, this is definitely something that is growing at a very fast pace.
The coffee pod market is highly driven by increasing usage of single-serve coffee in households, especially in North American and European regions. Consumers are willing to purchase coffee machines compatible with coffee pods to recreate the cafe style experience at home without shelling out the big bucks $.
2. Single use coffee pods are banned in Hamburg
The German city of Hamburg has prohibited the usage of single use coffee pods as a part of an environmental drive to reduce waste. The single use nature especially makes them extremely vulnerable to plastic pollution of our oceans.
These single use coffee capsules are basically small plastic pods covered with foil that can be directly put into a machine to serve coffee. They are a big environment menace and should be completely removed from our daily life purposes. It is time to switch to Caffitaly biodegradable pods that are ethically sourced and comparatively cheaper.
3. The current evaluation of the coffee pod market is worth billions
The global coffee pod market is worth 6.9 Billion US Dollars and is expected to be worth ~ 7.6 Billion US Dollars by 2026. Rise in demand for ready-to-drink coffee products – like coffee coffee pods or capsules – which provide quick, convenient, and reliably easy coffee preparation, drives the market growth.
In addition, a swell in urban population and product innovations in the food & beverage – CPG ( Consumer Packaged Goods) industry fuel this growth. The addiction to coffee for millennials is providing the market an unprecedented growth factor.
4. Coffee Pods accounted for more than half of coffee sales online
In the last 12 months, the number of orders placed for coffee pods increased by approximately 53%. These capsules also accounted for more than half of all coffee orders online.
The online retailing segment like Amazon had a value share approaching 27% of the single-serve coffee maker market in 2018 and is predicted to further gain significant market share during the forecasted period.
This has led key players in the coffee market to introduce coffee pods that are compatible with popular machines, such as UrbanBrew, to utilise this trend. Revenue in the Coffee Machines segment amounted to 3.7 Billion US Dollars in 2020. In 2014, more than 25 million machines were installed in homes and offices across America, with millions more being sold each quarter.
5. This market is heavily dominated by Europe
In recent times, European consumers show a staggering number willing to pay more for high-quality coffee which in turn is driving the coffee pods and capsules market.
The growth of coffee in capsules comprises the whole of Europe for a total value of approximately €5.5 billion in sales.
This market is highly dominated by Switzerland, with a market share of 16.02% evaluated in 2017, followed by Germany, the United Kingdom, and Italy among others. Among other countries, the US has also seen huge growth with double digits increase in market share value of the market.
The above 5 secrets prove that the coffee pods and capsule market is on an upward growth trend and is showing no signs of slowing down. These small packets are like flavour bombs and great for people with busy lives which provide instant and flavoursome coffee in seconds.