There are over 3.5 billion active social media users across different social sites. Up to 95% of adults who are active on social media will follow at least one brand. More recently, people are becoming more likely to follow their favorite brands on social media because it provides a customer service avenue.
Social media is a great platform to create brand awareness and boost growth. If you target your market niche with creative and exciting social campaigns, you could even raise conversion levels and increase revenues.
What are some ways social media will grow your brand?
A great avenue for advertising
You may not be able to afford to advertise on traditional media avenues in order to reach as many people within your target market as you would on social media. Radio, TV and print offer limited and general adverts that are rather expensive. Your type of content is restricted to the medium used, which may fail to draw interest to your products or services.
Unlike these platforms, social media allows you to advertise to a specific group of people over a longer period of time. Targeted adverts will help you reach your desired audiences, which will increase the level of sales and conversions.
Unlike traditional advertising platforms, social media is relatively well priced. You can customize your social campaign to fit your budget, which makes it an ideal way for smaller brands to create awareness without having to spend a large amount of their resources on advertising. For instance, you can buy instagram followers for as low as $1 to raise your popularity on the platform and make it easier to reach your desired audiences.
It enables partnerships with other brands
Many other brands are already on social media as well. By joining your preferred social platform and interacting with other brands and individuals, you could be in a better position to create partnerships that could help boost growth.
Different social platforms offer a variety of ways to connect with other brands within and without your field of interest. Whether this is through networking, content sharing or general interaction, social media engagement with other brands will help grow both profiles, which could positively affect your brand.
In order to maximize on this development of partnerships, it is important to remain professional in your interaction and communicate with the brands as often as possible outside social media to make sure that the partnership is healthy and beneficial to all parties involved.
A new avenue for customer service
Even if you have other dedicated customer service avenues, such as e-mail and telephone lines, users will still take to social media to interact with your brand. Many people access social platforms, with most of them finding it easier to contact brands online than doing so through other additional means.
If your brand is on social media, it is a great idea to allow users to interact with you. It creates an interactive platform through which the brand can manage its reputation and create a great online presence. Clients will often use social media to raise queries, notify of any problems, learn about new products and give their views on different products, services or content posted.
You can use social media to address these challenges and to raise user engagement levels. In order to maximize on social media as an interactive tool for customer service, you need to provide quick responses to your clients and remain professional at all times. You should avoid picking only great comments and opt for a more fair representation, since fewer users are likely to trust your brand.
It will help raise revenue and conversion rates
Up to 75% of people who purchased an item on the internet used social media to research the item and provider before making their purchase. Most of these people got the idea to purchase the item from a social media advertisement or recommendation from somebody they follow on social media.
With just under 200 billion dollars in online retail revenue accrued throughout 2018, there is some sense in marketing on social media. Unlike other marketing avenues, social media offers the ability to remarket, which advertises the same products to the same target audience over some amount of time.
Like other marketing avenues, few users are going to make purchases from the initial advertisement. However, over time, they are likely to be more interested and will consider purchasing it. Unlike other marketing avenues, social media offers instant access to these products and services. These purchases are usually a few clicks away, making it a convenient way to increase your brand’s sales.
It offers a way to monitor the competition
You can monitor the competition without committing serious fraud or spending a lot of money buying insider information. On social media, you can monitor other brands for free. You will be able to keep up with new products and social marketing campaigns which will allow you to react and develop your own in a timely manner. You will also be able to take advantage of any slip ups quickly by actively monitoring their social pages and looking through customer feedback.
While this may not directly grow your brand, you will be in a better position to know which campaigns are likely to be successful within your field, as well as know what customers of other brands are likely to complain about and use it to win them over.
Final word
Social media could be the tool to help you grow your brand. It provides access to your target audience, and can be used to reach exactly these people. With social media, you could improve your revenues and conversion levels in a way that is almost impossible with traditional marketing avenues. Social media is cheaper as well, which means that you won’t have to incur heavy expenses to grow your brand.
You should be careful when developing a social media policy to incorporate practices that will not harm your brand. There can be serious consequences for mistakes made by brands online. Having and following a strict social policy will protect and grow your brand on the internet.
