Author: Katherine Lane

Engaging with your social media audience effectively

As an entrepreneur, one of the most important things you need to work on is getting your name out there. Your business is next to nothing if anybody barely knows it exists. Hence, you must put great effort into your marketing strategies. Social media, on the other hand, has become one of the biggest battlefields for brands and organizations in showcasing themselves. However, getting noticed through social media is definitely not a piece of cake. In this article, you will be able to brush up on the importance of digital engagement and get tips on how to increase social...

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5 reasons to make use of social media in business

Increasing the business awareness within the target public can be challenging, especially for small and medium enterprises and for business starters. The lack of proper study on the current trends and consideration on marketing networks can place one’s business in the backseat. Ineffective marketing strategy caused many financial losses to different businesses in the form of wrong campaign investments and loss of potential customers. So, what is the best marketing channel as of today? Among the different channels of marketing such as paper, tv and display advertising, and direct marketing, social media marketing in business has been regarded as...

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10 reasons why social media is important for business

We all know that having a company website is important for any type of business, but expanding your online reach by using social media platforms is as important as having a website. Social networking channels such as Twitter, Instagram, and Facebook are effective tools for maintaining your competitive edge. Companies that don’t use social media risk missing out on several marketing opportunities. Here are 10 reasons why social media is beneficial in growing your business. It’s affordable Social media delivers good results without costing a lot of money. Managing a social media account is a cost effective marketing means...

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Managing your social media accounts effectively

Managing social media accounts can involve a lot of tasks and responsibilities. With the advent of social media today, a lot of people has harnessed its capabilities for promoting and advertising a variety of products, brands, companies, and even influencers. For these very reasons, social media has, therefore, earned its rightful place in the heart of digital marketing. However, some people may find it challenging to manage several social media accounts at the same time. Learning about effective social media management can help ease these struggles and challenges that people face. This article gives pointers to remember in managing...

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