Author: Katherine Lane

10 reasons why social media is important for business

We all know that having a company website is important for any type of business, but expanding your online reach by using social media platforms is as important as having a website. Social networking channels such as Twitter, Instagram, and Facebook are effective tools for maintaining your competitive edge. Companies that don’t use social media risk missing out on several marketing opportunities. Here are 10 reasons why social media is beneficial in growing your business. It’s affordable Social media delivers good results without costing a lot of money. Managing a social media account is a cost effective marketing means...

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Managing Your Social Media Accounts Effectively

Managing social media accounts can involve a lot of tasks and responsibilities. With the advent of social media today, a lot of people has harnessed its capabilities for promoting and advertising a variety of products, brands, companies, and even influencers. For these very reasons, social media has, therefore, earned its rightful place in the heart of digital marketing. However, some people may find it challenging to manage several social media accounts at the same time. Learning about effective social media management can help ease these struggles and challenges that people face. This article gives pointers to remember in managing...

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