Author: Alexander Alison

10 social media marketing strategies to boost more exposure for your business

Social media has influenced a lot of industries; hence, social media marketing was born. Perhaps, you are wondering why you should invest in this kind of advertising. It is because virtually, all people have an account on social media sites. There are many social marketing strategies that you can utilize, and some of them will be discussed in this article. What Is Social Media Marketing? Social media marketing is an approach used by various businesses to connect with their target customers through the Internet. Some famous social networking sites include Facebook, Instagram, and Twitter. Similar to traditional marketing strategies,...

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How to ace the telephone interview

Your application has finally been shortlisted. Probably, the next step your potential employer will make is to schedule you for a phone interview. You might ask yourself, “Why did they just not invite me for a face-to-face interview?” For job interviews, some companies want to check their applicant’s ability to communicate before they ask them to personally come to their office for an interview. In order for you to succeed on the first stage of this application process, here are some tips you can apply: 1. Research about the company well If you receive your phone interview schedule in...

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Reasons why introverts are more successful in their career

Introverts are often thought of as shy, quiet, and reticent individuals. When contrasted to their extroverts counterpart, introverts are sometimes seen as inferiors and believed to be at a disadvantage in life, even in their careers. Studies, however, show that this is an utter nonsense. In fact, some of the great minds in the world like Albert Einstein, Isaac Newton, Mark Zuckerberg, and Larry Page are introverts. Career wise, there have already been so many successful introverts. While the charismatic extroverts’ confidence is helpful in dealing with people, it does not pose an advantage on job performance. On the...

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10 things to check before handing your resume over to your interviewer

Your resume is one of the most important weapons that can help you nail your job and start up your career. Now, your resume isn’t something that is simply made in just a few minutes. If you want to craft a winning resume, then you need to take note of all the things that you need to put inside. Remember that resume crafting is an art. When you create your resume, you want to introduce yourself, provide an overview of your career to further market yourself, and simply impress your employers. Here are a few things to check before...

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Customer surveys are not dead

Do you really believe that customer surveys are dead? If your answer is yes, then you better think again. Companies and business organizations have been using this before, and they are using it until now. Why are customer surveys necessary? If you heard of the very popular tagline “customer is always right”, then you probably know better than to disregard your customer’s feedback on your product or services. Here are some reasons why customer survey is still as important as it was before: To know what customers want Surveying different people with the same questions will let you know...

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